Made In The Whitsundays

The Made In The Whitsundays (MITW) regional branding initiative aims to promote the Whitsundays by supporting products grown and made in the region to locals, visitors and to broader consumer markets.

The Whitsundays is the heart of the Great Barrier Reef: a land of plenty in a sea of opportunity. 

It’s a region that prides itself on fresh products, a lush tropical atmosphere, fertile soil and thriving industries. The lifestyle encourages quality that can to be experienced by all.

The Made In The Whitsundays regional brand aims to signify quality and  link awareness of local produce to this magnificent region.  

Whether you are a producer, business or individual, the Made In The Whitsundays regional brand promotes your products, link industries in our region and benefit everyone through promoting long-term sustainability.

Our Region

Whitsunday Sugarcane

Who are we?

The Whitsunday region is better known for its rolling hills, pristine rainforest, scattered islands and diverse marine life.

Did you also know the Whitsundays is  the largest winter growing region of fresh produce in Australia?

There is much more to Bowen than mangos, more to Proserpine than sugarcane, more to Collinsville than coal and more to the Whitsundays than islands. .....

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Our Members


Featured Contributer:

Capers Restaurant

Capers is the anchor of the Airlie Beach hotel and has recently started an innovative "localvore" menu.

Is an oasis of fabulous food and fine wine in a chic setting by the beachfront

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Our Produce


Featured Profile:
Koorela Farm

The tomato

Next time you go eat a humble tomato, think of the fertile ground it may have come from, very likely Bowen.

One of the largest fresh produce exports from the Whitsunday region is the tomato.

Koorelah Farms in Bowen, is one of the biggest producer of tomatoes in Australia, if not the southern hemisphere!

Read more >
Capers

Join MITW Today!

Call: 07 4946 0111

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